Long-Term Effects
Long-Term Effects of the QS Optimizer®
Section titled “Long-Term Effects of the QS Optimizer®”Using the QS Optimizer® ensures that you:
- stop wasting budget on irrelevant search terms
- dramatically sharpen the relevance of your traffic
- increase your impression share on high-quality, relevant queries
- do all of this without constantly increasing your budget (i.e. you reduce impression share lost due to budget)
- improve your ad rank, thanks to higher search term relevance (reducing impression share lost due to rank)
- benefit from significantly lower CPCs and a higher CTR
The QS Optimizer® gives your search term report a whole new level of clarity and control. By using targeted search term patterns, you eliminate the chaos that broad and phrase match types often bring – and allow only the queries you’ve actually intended to show ads for, whether at the ad group or campaign level.
This means:
- No more wasted spend
- Your budget flows only into truly relevant search queries
Better Performance. Better Control.
Section titled “Better Performance. Better Control.”This leads to a significantly improved impression share, and helps you hit your campaign goals – not just in terms of metrics like target ROAS, but in actually realizing your campaign intentions.
Example: Want to advertise Bitcoin? Then you’ll actually advertise Bitcoin – not ETFs, not stocks, not random crypto-related terms just because you added “bitcoin” as a keyword.
The QS Optimizer® puts you in control – not the match types.
How Often Should You Use It?
Section titled “How Often Should You Use It?”We recommend using the QS Optimizer® on a regular basis.
- For new or recently modified campaigns, run it every 1–2 weeks.
- For stable campaigns that have already been optimized multiple times, every 3–4 weeks is sufficient – and sometimes even 6–8 weeks between runs is enough to clean out newly irrelevant search terms.
Initial Setup vs. Long-Term Payoff
Section titled “Initial Setup vs. Long-Term Payoff”Setting up the QS Optimizer® for the first time requires a bit of initial effort per campaign and ad group. But it quickly pays off – because once your search term patterns are in place, you can reuse and refine them again and again. With every new run, your exclusions get more precise, your traffic gets more qualified, and your performance improves – without extra manual work.