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Manual Saving

Manually Save and Reuse Search Term Patterns

Section titled “Manually Save and Reuse Search Term Patterns”

The QS Optimizer® distinguishes between search term patterns for ad groups and search term patterns for campaigns. This means:

  • Ad group-level patterns cannot be used at the campaign level. They can only be reused within ad groups.
  • Campaign-level patterns cannot be used at the ad group level. They can only be reused within campaigns.

If you want to regularly reuse search term patterns you’ve already defined, you can save them for later use. To do so, simply click the “Save Pattern” button.

When you upload a new search term report to the QS Optimizer®, you can easily apply your saved patterns to the relevant ad group or campaign by clicking “Load Pattern”.