Easy Mode
Using Easy Mode
Section titled “Using Easy Mode”Easy Mode is designed for Ads managers who prefer to avoid anything technical. It provides a straightforward, no-code solution to generate negative keywords using search term patterns.
How Easy Mode works
Section titled “How Easy Mode works”- Review your search terms and identify word components that are potentially irrelevant or problematic.
- For example, if the critical components are “kaufen” and “buy”, enter these words one by one – either as excluding or safeguarding patterns. Confirm each entry by pressing the Enter key on your keyboard.

The QS Optimizer® will now scan your entire search term export for matches based on the patterns you entered – and return a customized list of negative keywords.