Mapping

Mapping the Relevant Export Columns

You’ll now see the following view:

First, check whether our automatic column and row detection has correctly identified the search terms, campaign names, and ad group names. If not, manually assign the correct row or column using the following fields:

• Start row = The first row in your export that contains actual data, not the column headers.
• Search terms column = The column in your export that contains the search terms.
• Campaign column = The column in your export that contains the campaign name associated with each search term.
• Ad group column = The column in your export that contains the ad group name associated with each search term.

Important: Columns “Campaign” and “Ad Group”

To ensure the QS Optimizer® functions correctly, we always require the campaign and ad group names as reference points. This means you must always export and upload your search terms from the account level.

Once you’re confident that all columns and rows have been mapped correctly, click on “Confirm Mapping”.